Key Features

• Growth Habit:
  • Upright, compact clump-forming perennial
  • Typically grows 24–30 inches tall and 18–24 inches wide
  • Strong, well-branched stems support abundant blooms
• Bloom Color:
  • Rich cranberry-red to deep rose-red fully double flowers
• Fragrance:
  • Light, sweet floral fragrance
• Fruit Flavor:
  • Not grown for edible fruit production
• Culinary Uses:
  • No significant culinary uses
• Medicinal & Traditional Uses:
  • Echinacea species have a long history of use in traditional herbal medicine
  • Modern ornamental cultivars are primarily grown for landscape beauty and pollinator support rather than medicinal harvesting
• Wildlife Attraction & Pest Resistance:
  • Highly attractive to butterflies, bees, and other beneficial pollinators
  • Seed heads may provide food for songbirds if left through winter
  • Deer resistant
  • Rabbit resistant
  • Generally resistant to pests and diseases
• Planting Zones: USDA Zones 4–9
• Sun Preferences:
  • Full sun for best flowering
  • Tolerates light partial shade
• Drought Tolerance:
  • High once established
• When to Prune:
  • Deadhead spent flowers throughout summer to encourage continuous blooming.
  • Leave some seed heads in late fall for birds and winter interest if desired.
  • Cut plants back to 2–4 inches above the ground in late winter or early spring before new growth emerges.

Planting Instructions (From a 3.5" Pot into the Ground)

1. Choose the Location

• Select a location receiving at least 6–8 hours of direct sunlight daily.
• Well-drained soil is essential for healthy growth.

2. Prepare the Soil

• Loosen soil 8–10 inches deep.
• Mix in compost if needed to improve soil structure and drainage.

3. Dig the Hole

• Dig a hole twice as wide as the 3.5-inch pot and equal in depth to the root ball.

4. Remove from Pot

• Carefully remove the plant from its container.
• Gently loosen any circling roots before planting.

5. Plant

• Position the crown level with the surrounding soil surface.
• Backfill with soil and gently firm around the root ball.

6. Water Thoroughly

• Water deeply immediately after planting.
• Keep soil evenly moist during the first growing season while roots establish.

7. Mulch

• Apply a light 1–2 inch layer of mulch around the plant, keeping mulch away from the crown.

8. Spacing

• Space plants 18–24 inches apart to allow good air circulation and mature growth.

Overwintering Double Scoop™ Cranberry Coneflower

In-Ground Plants

• Fully hardy throughout USDA Zones 4–9.
• Foliage naturally dies back after the first hard frost.
• Leave seed heads standing through winter to provide food for birds and seasonal interest.

Winter Care Tips

• Apply a light layer of mulch after the ground freezes, especially in colder climates.
• Ensure soil remains well-drained throughout winter to prevent crown rot.
• Remove old stems in late winter or early spring before new growth begins.

Container-Grown Plants

• Move containers to a sheltered location where roots are protected from repeated freeze-thaw cycles.
• Water sparingly during dormancy, allowing the soil to dry slightly between waterings.

Long-Term Maintenance

• Divide mature clumps every 3–5 years in spring or early fall if plants become crowded.
• Avoid excessive fertilization, which can reduce flowering and create weak, floppy growth.

Double Scoop™ Cranberry Coneflower delivers months of bold, cranberry-red blooms on sturdy stems, making it a standout in perennial borders, pollinator gardens, and cutting gardens. Its long bloom season, compact habit, exceptional drought tolerance, and reliable cold hardiness make it an easy-care favorite that brings vibrant color and beneficial wildlife to the landscape year after year.