Key Features

• Growth Habit:
  • Upright, clump-forming herbaceous perennial
  • Typically grows 20–24 inches tall and 16–20 inches wide
  • Compact, sturdy habit with strong stems that rarely require staking
• Bloom Color:
  • Bright rose-magenta to deep berry-pink petals surrounding orange-brown central cones
• Fragrance:
  • Light, sweet floral fragrance
• Fruit Flavor:
  • Not grown for edible fruit production
• Culinary Uses:
  • No significant culinary uses
• Medicinal & Traditional Uses:
  • Echinacea purpurea has a long history of use in traditional herbal medicine and wellness preparations
  • This cultivar is primarily grown as an ornamental perennial and pollinator plant
• Wildlife Attraction & Pest Resistance:
  • Highly attractive to butterflies, native bees, hummingbirds, and other pollinators
  • Seed heads provide winter food for goldfinches and other songbirds
  • Deer resistant
  • Rabbit resistant
  • Generally resistant to pests and diseases
• Planting Zones: USDA Zones 3–9
• Sun Preferences:
  • Full sun
  • Tolerates light partial shade, though flowering is most prolific in full sun
• Drought Tolerance:
  • High once established
• When to Prune:
  • Deadhead spent flowers throughout summer to encourage continuous blooming.
  • Leave some seed heads in late summer and fall to provide food for birds and winter interest.
  • Cut plants back to 2–4 inches above the ground in late winter or early spring before new growth emerges.

Planting Instructions (From a 3.5" Pot into the Ground)

1. Choose the Location

• Select a site receiving at least 6–8 hours of direct sunlight daily.
• Ideal for perennial borders, pollinator gardens, prairie plantings, and cottage gardens.

2. Prepare the Soil

• Loosen soil 8–10 inches deep.
• Amend heavy clay soils with compost to improve drainage if needed.

3. Dig the Hole

• Dig a hole twice as wide as the 3.5-inch pot and approximately the same depth as the root ball.

4. Remove from Pot

• Carefully remove the plant from the container.
• Gently loosen any circling roots before planting.

5. Plant

• Place the root ball so the top is level with the surrounding soil.
• Backfill with soil and gently firm around the roots.

6. Water Thoroughly

• Water deeply immediately after planting.
• Keep soil evenly moist during the first growing season while the plant establishes.

7. Mulch

• Apply a light 1–2 inch layer of mulch around the base, keeping it away from the crown to prevent rot.

8. Spacing

• Space plants 16–20 inches apart to allow for mature growth and good air circulation.

Overwintering PowWow® Berry Coneflower

In-Ground Plants

• Fully hardy throughout USDA Zones 3–9.
• Foliage naturally dies back after the first hard frost.
• Leave seed heads standing through winter to feed birds and add seasonal interest.

Winter Care Tips

• Apply a light layer of mulch after the ground freezes in colder climates.
• Ensure soil drains well to prevent crown rot during winter.
• Avoid excessive winter moisture around the crown.

Spring Care

• Remove old stems in late winter or early spring before new growth begins.
• Divide mature clumps every 3–5 years to maintain vigor and encourage abundant flowering.

Container-Grown Plants

• Move containers to a sheltered location in areas with severe winters.
• Protect roots from repeated freeze-thaw cycles.
• Water sparingly during dormancy, allowing the soil to dry slightly between waterings.

PowWow® Berry Coneflower is an outstanding garden performer that combines brilliant berry-pink blooms, exceptional first-year flowering, and outstanding pollinator value. Its compact habit, rugged durability, and long bloom season make it a perfect addition to perennial borders, native landscapes, wildlife gardens, and low-maintenance plantings where vibrant summer color is desired year after year.